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Clickable demo. The screens and figures are prepared samples. Nothing is saved, sent or calculated live.

Launch Lab

A developer tests demand for a new tower with real buyers abroad before building it.

New study

Name the project and upload the concept renderings and the planned unit mix.

Sample Tower C, Madinah

Concept stage, 220 units planned, sales launch planned for late 2027.

Upload area: renderings and the unit schedule.

Tower exterior (sample image)
Lobby (sample image)
Three-bedroom living room (sample image)

Planned unit mix

Unit typeUnitsPlanned price
Studio60SAR 620,000
1-bedroom80SAR 890,000
2-bedroom60SAR 1,480,000
3-bedroom20SAR 2,150,000

Audience

Registered buyers who match the project, by market.

United Kingdom6,200buyers in the target group
Indonesia7,400buyers in the target group
Malaysia4,800buyers in the target group

Reaching 18,400 buyers in 3 markets

Sample run. Buyers see the concept, choose a unit type and say what they would pay.

Results

280 expressions of interest from 18,400 buyers reached.

Interest by unit type

Studio (60 planned)
38
1-bedroom (80 planned)
96
2-bedroom (60 planned)
84
3-bedroom (20 planned)
62

Interest by country

United Kingdom
104
Indonesia
98
Malaysia
78

Price sensitivity

0% 50% 100% -10% Planned price +15%

Green: 3-bedroom units. Orange: studios. Share of interested buyers who stay interested at each price.

Demand for 3-bedroom units is 3.1 times supply; studios are oversupplied. Recommend swapping 20 studios for 3-bedroom units.

Unit-mix optimizer

Change the number of units per type and see the projected sell-out time and revenue.

Current mix

Studios
60
1-bedroom
80
2-bedroom
60
3-bedroom
20
Projected sell-out26 monthsEstimate from the test launch
Projected revenueSAR 240.2 millionAt planned prices

Recommended mix

Studios
40
1-bedroom
80
2-bedroom
60
3-bedroom
40

Recommendation applied

Projected sell-out17 monthsDown from 26 months
Projected revenueUp 9%Compared with the current mix

Projections are sample estimates from the test launch, not a forecast of actual sales.

Report

The full study, ready to share with the board and the lender.

Launch Lab study: Sample Tower C, Madinah

18,400 buyers reached in 3 markets, 280 expressions of interest.

Recommended mix: 40 studios, 80 1-bedroom, 60 2-bedroom and 40 3-bedroom units.

Projected sell-out 17 months instead of 26, revenue up 9%.

PDF preview (sample)

Cover page: Launch Lab study, Sample Tower C (sample image)

Contents, 24 pages

1. Summary and recommendation

2. Audience and method

3. Interest by unit type and country

4. Price sensitivity

5. Unit-mix scenarios

6. Data tables

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